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Tesco on board with Go Canoeing

Article Date: 23/04/2013

The British Canoe Union confirmed today that their headline sponsor Tesco is to remain on board with canoeing, but will refocus its partnership on the grass roots end of the sport.

Over the last two years Tesco has been the lead commercial partner of GB Canoeing and its Olympic programme during its quest for success at London 2012. Indeed 2012 proved to be the most successful Olympic Games in the sport’s history.

Tesco has confirmed it will continue the partnership with the sport and realign its financial support towards Canoe England’s ‘Go Canoeing’ programme which they believe fits more consistently within the rest of their community sponsorship portfolio, aimed at getting more people active, more regularly.
Sue Hornby Director of Development comments,

“We are absolutely delighted to welcome Tesco on board as a partner. Go Canoeing is an Olympic legacy project which aims to get more people canoeing, more regularly and is an excellent fit with Tesco’s aim of getting families and people of all ages fit and healthy. We are engaged with a number of quality partners who can help reach new people and raise awareness of canoeing as a unique fun, family day activity.”

In 2012, in the run up to the Games and during the Olympics Games period the Go Canoeing team introduced 35,000 new people to the UK’s most popular watersport and the aim is to encourage as many as those as possible to continue to enjoy the nation’s waterways. Canoeing is fun, social and easy to get into with starter sessions and guided tours taking place across the county.

For more information on how to get started or for information on the Go Canoeing programme and what it has to offer visit www.gocanoeing.org.uk.